Franchising

We Are UMI

UMI Hotpot Sushi & Seafood Buffet offering a fresh twist on traditional hotpot, sushi, and seafood buffet options. With a growing presence across the globe, we are dedicated to serving delicious, high-quality dishes that bring people together to share unforgettable meals.

20+
Locations nationwide
7
States & growing
200+
Menu offerings per location
The Opportunity

A Dining Concept Built for Today's Guest

Our mission is to offer an exciting dining experience where guests can indulge in a variety of flavorful options. Join us on our journey as we expand and continue to make dining at UMI a joy for everyone!

Premium positioning in the high-demand all-you-can-eat seafood category with curated sushi, hotpot, and grilled selections.
Broad guest appeal — a format that naturally draws families, group diners, celebrations, and repeat visits.
Proven operations model with standardized processes, supply chain guidance, and scalable kitchen workflows.
Multi-market presence across 7 states, demonstrating concept adaptability in suburban and metro locations.
UMI Buffet dining atmosphere
3M+
Guests served annually
4.5
Average guest rating
68%
Repeat visit rate
12+
Years of brand heritage

What We Offer

UMI Buffet has redefined fast-casual dining with our bold, fresh, and flavorful menu. We combine the best of traditional Asian recipes with a modern twist. As a franchisee, you'll be joining a growing brand with a proven business model and a strong support network to ensure your success.

02
What We Offer
Business Model
A kitchen operation designed for fast service and high customer satisfaction. An efficient layout and operations plan that minimizes waste and maximizes profitability.
03
What We Offer
Exclusive Community
As a franchisee, you’ll be granted an exclusive community to ensure you have the best opportunity to succeed without competition from other UMI locations nearby.
04
What We Offer
Training & Support
Our franchise training program includes everything from culinary techniques to restaurant management and marketing strategies.
UMI premium seafood dining
Premium SeafoodCurated daily from top suppliers
Brand Recognition
UMI Buffet is known for its exciting, vibrant menu and commitment to quality. With our strong brand presence, your franchise location will have the advantage of being recognized from day one.

With You at Every Stage

From site selection through grand opening and beyond — our team provides hands-on guidance to help each location succeed.

1
Discovery & Approval
Initial consultation, business review, mutual alignment assessment, and franchise agreement.
2
Build & Prepare
Site selection guidance, design standards, construction oversight, equipment planning, and team recruitment.
3
Launch & Grow
Comprehensive training, grand opening support, marketing activation, and ongoing operational partnership.
Site Selection
Market analysis, demographic evaluation, location scoring, and lease negotiation support.
Training Programs
Multi-week immersive training for owners and management staff covering kitchen, front-of-house, and operations.
Operations Guidance
Ongoing operational standards, quality assurance visits, supply chain coordination, and performance consulting.
Marketing & Brand
National brand assets, local marketing playbooks, social media strategy, and grand opening campaign templates.
UMI Buffet hot dish line along the buffet

Who We're Looking For

We're looking for passionate, driven entrepreneurs who are ready to bring the flavors of UMI Buffet to their community. Ideal candidates will have:

Business Experience
With a strong focus on management or entrepreneurship.
Passion for Food
For the food industry and delivering excellent customer service.
Financial Resources
To open and operate a successful location.
Innovative Brand Partner
A genuine desire to be part of a rapidly expanding, innovative brand.
UMI Brandon location

Partnering with UMI gave us a concept guests were already looking for — premium seafood, interactive dining, and an atmosphere that makes every visit feel like an occasion.

Jason Lin
Franchise Partner — Falls Church, VA

Bring the UMI Buffet Experience to Your Neighborhood

Are you ready to take the leap and join the growing UMI Buffet family? Partner with us to share the joy of delicious cuisine and create a thriving business in your community. Together, we can turn your dreams into success and bring unforgettable flavors to more people!

Apply for a Franchise

The full application form is on its own page so you can focus on the details we need to evaluate fit.

Apply for a Franchise

A Feast of Choices, All in One Place

Taste the world in every bite. Find your nearest UMI Buffet and experience unlimited premium dining today.